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2024

Ayla

Step into pure chocolate bliss with Ayla, where Turkish craftsmanship meets dairy-free delight.

Art Direction

Branding & Identity

Client   / 

Unilever

To create a brand that exudes intricacy, elegance, and an earthy sensibility, the approach seamlessly blends mythological motifs with Turkish artisanal craftsmanship. An earthy color palette, accented with subtle reds, is used and complemented by Turkish-inspired patterns and eco-friendly packaging to enhance the artisanal quality. Stationery and digital assets are designed for a cohesive brand image, supported by guidelines that ensure consistency and reinforce the connection to Turkey’s rich visual heritage.

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